Ramadan on Pakistani TV: A Blend of Devotion, Entertainment, and Excitement

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Ramadan 2025 is upon us, and Muslims around the globe are preparing to fast and embrace the blessings of Allah SWT. This sacred month is the most significant time of the year for Muslims, filled with feasts, gatherings with loved ones, and fostering a sense of community throughout the 30 days.

In Pakistan, the observance of Ramadan takes on its own unique flavor, and the television industry has adapted to this special time with traditions that are distinctly tied to the Holy Month.

While some believe Ramadan should focus solely on prayer and worship, others argue that with adjusted schedules and families coming together for meals, a bit of entertainment can bring everyone closer. This has led to the creation of special programs that families can enjoy together during this blessed time. Below are some of the essential ingredients that have become an integral part of Pakistani television during Ramadan.

Rom-com & Family Dramas in Ramadan

Suno Chanda set the trend for Ramadan dramas, becoming the pioneer of this genre. These shows typically revolve around a large family and the love story between cousins, airing for the full 30 days of Ramadan and culminating in a grand finale on Eid. Many viewers eagerly await these dramas each year, as they offer lighthearted, wholesome entertainment.

However, over time, the market has become oversaturated, with every channel launching its own set of similar shows, sometimes even multiple ones, which can feel repetitive. As a result, fan interest has started to wane. This year, dramas like Dil Wali Gali Mein and Ishq Di Chashni are making their debut, and viewers have high hopes for what the teams behind these productions will bring to the screen.

Another criticism of these shows is that they primarily focus on love and marriage, with little to no emphasis on the true spirit of Ramadan. These dramas often center around a couple eagerly trying to get married, while the deeper themes of the holy month, such as reflection, spirituality, and devotion, are rarely explored.

Shaan e Ramzan

Shaan-e-Ramzan on ARY Digital has become the longest-running Ramadan transmission on Pakistani television. Viewers are familiar with hosts Waseem Badami and Iqrar ul Hassan from their regular news shows throughout the year, but during Ramadan, they transform into hosts for this special transmission. The program airs for 30 days, featuring various segments and engaging participants during both sehri and iftar.

One nostalgic element that stands out is the iconic theme anthem, performed by the late Junaid Jamshed and Amjad Sabri. Shaan-e-Ramzan has undoubtedly become a key part of the Ramadan television experience in Pakistan.

Viral Kids

This topic sparked considerable debate in Pakistan last Ramadan. Viewers saw the familiar faces of the Shah brothers on Shaan-e-Ramzan and Jeeto Pakistan. Additionally, viral children from social media were invited to these shows, with various channels showcasing different viral kids. The trend grew so prominent that it led to concerns about whether these children were being used for TRPs. This practice has now become a regular feature of Ramadan programming in Pakistan, forming a key element of the television landscape each year.

Celebrity Hosted Transmissions in Ramadan

As always, your favorite celebrities will be hosting special Ramadan transmissions across various channels. Some viewers will enjoy seeing them every day for the month, while others will question their suitability to lead a show focused on Islamic teachings. This will spark debates, viral clips will circulate, and the conversation will continue. Regardless, these stars are here to host, and they will undoubtedly achieve the TRPs they seek.

The Dupatta Debate

Ramadan 2025 has arrived, and once again, all your favorite celebrities will don a dupatta as a gesture of respect. This sparks an annual debate but has also become a staple topic for Pakistani television during the holy month. Wearing a dupatta is a personal choice, yet it will continue to draw attention—those who choose to wear it will be questioned about why they do so, while those who don’t will face criticism for not wearing it. It will be interesting to see which celebrities fall into each category this year.

Sponsors

Ramadan on Pakistani television is often synonymous with Jam e Shirin and cooking oil sponsorships. The positive messages conveyed during these transmissions are all backed by brands. From the food served to the hosts’ outfits, every detail carries a brand logo. By the time the last fast concludes, viewers will likely have memorized all the sponsors, as these product placements—disguised as promotions for good deeds—have become an integral part of Ramadan programming.

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